What is Big Data – A Beginner’s Guide to the Big Data World

What is Big Data – A Beginner’s Guide to the Big Data World What is Big Data? Big Data refers to the massive amounts of data or information which is pouring in from various data sources and has different formats. Even previously there was huge data which were being stored in databases, however because of the varied nature of this Data, the traditional relational database systems are incapable of handling this Data. Big Data is much more than a collection of datasets with different formats, it is an vital asset which can be used to obtain enumerable benefits. Big Data Analytics Now that we’ve told you what’s Big Data how exactly it’s being generated exponentially, let us present to you a really interesting example of how Starbucks, one of the leading coffeehouse chain is actually making use of this Big Data. We came across a Forbes article which reported how Starbucks made use of this particular technology to analyse the preferences of their customers to enhance and thus personali...